Number of Facebook users Australia 2019 by age and gender

The use of Facebook in Australia is dominated by 25 to 34-year-old millennials, with around 3.7 million Australians in this age bracket using the social networking site in 2019. Despite this, younger millennials are tending to use Facebook less than older generations, with a usage rate of around 70 percent in Australia. How are Aussies using social media? In 2018, most Australians used social networking sites to catch up with family and friends. Millennials also used these apps to share photographs or videos. This activity has amplified the popularity of Instagram, an app that makes it easy to capture, edit and share photos and videos. Facebook and YouTube were used by a large proportion of consumers for finding, reading, watching, sharing or discussing news, largely due to convenience and the ease of access to current events. #hashtag-mania Although Facebook is still the most widely used social networking service in the country, YouTube and Instagram are also popular platforms, especially among younger Australians. Leading millennials (those aged between 29 and 34 years) had the largest usage share for YouTube, while trailing millennials (those aged between 14 to 28) were particularly active users of Instagram in 2018. These platforms all look to expand their audiences in the future, engaging through targeted video advertising, ephemeral content storytelling and through social media influencers.

在澳大利亚，Facebook的使用主要由25至34岁的千禧一代主导，截至2019年，约370万澳大利亚人属于这一年龄层，并使用该社交网络平台。尽管如此，较年轻的千禧一代相对于年长的一代正逐渐减少对Facebook的使用，其在澳大利亚的使用率约为70%。澳大利亚人如何运用社交媒体？2018年，大多数澳大利亚人通过社交网络平台与家人和朋友保持联系。千禧一代也利用这些应用程序分享照片或视频。这一活动极大地提升了Instagram的受欢迎程度，该应用使得捕捉、编辑和分享照片与视频变得异常便捷。Facebook和YouTube因其便利性和获取时事信息的简易性，被大量消费者用于寻找、阅读、观看、分享或讨论新闻。#标签狂潮 尽管Facebook仍然是该国最广泛使用的社交网络服务，YouTube和Instagram也颇受欢迎，尤其是在年轻的澳大利亚人中。29至34岁的领先千禧一代对YouTube的使用率最高，而14至28岁的跟进千禧一代在2018年特别活跃于Instagram。这些平台均致力于在未来扩大其受众群体，通过目标视频广告、转瞬即逝的内容叙事以及社交媒体影响者的参与来实现。