Ford Motor Company: car sales by country 2023

At about two million units, the U.S. is the number one sales market for the Ford Motor Company. Globally, sales grew by about 182,000 units between 2022 and 2023. Slow sales in international markets China is Ford's second largest market despite reporting lower sales in 2023. Ford may have been worried about this market as the United States and China were on the brink of an economic conflict. Tensions remain high as President Biden continues his term in office. The two nations are among the three largest economies in the world. With them is the European Union. There, Ford sales are also under threat. The UK's withdrawal from the European Union disrupts Fords supply chains: three plants operate in the UK which has now been cut off from assembly locations in the EU. The UK was traditionally Ford's largest market in Europe. Wholesales in the UK came to around 243,000 units in 2023, and dealerships recorded lower monthly sales of Ford vehicles to end customers in the United Kingdom of Great Britain and Northern Ireland in 2023 when compared to 2019. The Ford Puma was among the best-selling models in the UK as of December 2022.Declining domestic market share Within the U.S. car market, Ford's sales increased in 2023. The company reacted to the downward trend recorded in the previous years with the decision to phase out its offering of slow-selling, non-electric passenger cars, with the goal to increase profitability by a recreated product lineup. Passenger cars accounted for 14.4 percent of Ford's U.S. retail sales in 2019, down from almost 20 percent in 2018. Sales of passenger cars in the U.S. have declined by over one million units between 2019 and 2020 and have kept dropping since then. At the same time, U.S. light truck sales decreased to around 12.4 million units in 2023. That year, Ford's F-Series was the best-selling light truck in the United States.

在美国，福特汽车公司位居销量第一，其市场份额约为两百万辆。在全球范围内，2022年至2023年间，销量增长了约18.2万辆。尽管2023年销量有所下降，但中国市场仍是福特汽车公司的第二大市场。鉴于美国与中国正站在经济冲突的边缘，福特可能对这一市场表示担忧。随着美国总统拜登继续其任期，两国之间的紧张局势依然高涨。美国和中国是世界三大经济体之一，与欧洲联盟并列。在那里，福特的销量也面临威胁。英国脱欧导致福特供应链受到干扰：三家工厂位于英国，而英国已与欧盟的组装地点断绝联系。英国曾是福特在欧洲最大的市场。2023年，英国的批发销量约为24.3万辆，与2019年相比，经销商记录的福特车辆对最终用户的英国大不列颠及北爱尔兰的月度销售量有所下降。截至2022年12月，福特Puma是英国最畅销的车型之一。在国内市场份额下降方面，美国汽车市场中，福特汽车公司在2023年的销量有所增长。面对前几年记录的下滑趋势，公司决定逐步淘汰销量不佳的非电动汽车产品线，旨在通过重塑产品组合来提升盈利能力。2019年，乘用车占福特美国零售销量的14.4%，而2018年这一比例约为20%。2019年至2020年间，美国乘用车销量下降了超过一百万辆，并且自那时起持续下降。与此同时，美国轻型货车销量在2023年下降至约1240万辆。那年，福特的F系列轻型货车成为美国最畅销的轻型货车。