Chinese consumer survey on EU infant formula milk (spss)

This dataset explores Chinese consumer (n=1002) attitudes and beliefs towards verifying the origin of EU infant formula milk. Specifically, it explores the relative importance of two different origin assurances on EU infant formula milk. It contains data on how these assurances impact trust in the product and its manufacturer, intention to purchase the product, and willingness to pay for the product. Trust in domestic infant formula milk was also explored.

A well-known global market research firm recruited middle/high income participants from their existing panels and hosted the online data collection during June/July 2021.

The dataset refers to ‘tested’ and ‘tracked’ infant formula milks. These products differ in terms of the way in which their EU origin is authenticated (i.e., tracking packs using high-end record-keeping technology vs testing the formula itself using high-end analytical laboratory techniques).