Tweets on Cancelled and Boycotted Brands

This dataset is part of the paper titled "#Canceled! Exploring the Phenomenon of Canceling" by Krista Hill, Babak Zafari, and Lauren Beitelspacher (2024). It aims to compare the difference between sentiment and emotion in tweets containing the #boycott versus #cancel hashtags.

The file includes 4,507 unique tweets from five brands: Gucci, Facebook, Fairlife, Shein, and SoulCycle. Of these, 4,097 tweets use the #boycott hashtag, and 410 use the #cancel hashtag. The data consists of both the original tweets and processed versions, where punctuation, hyperlinks, emojis, and mentions of Twitter handles have been removed.

If you use this dataset in your research, you should cite the associated paper:
Krista Hill Cummings, Babak Zafari, Lauren Beitelspacher, #Canceled! Exploring the phenomenon of canceling, Journal of Business Research, Volume 186, 2025, 115025, ISSN 0148-2963
https://www.sciencedirect.com/science/article/pii/S0148296324005290

本数据集收录于Krista Hill、Babak Zafari和Lauren Beitelspacher（2024年）撰写的论文《#Canceled! 探讨取消现象》之中。该研究旨在比较含有#boycott与#cancel标签的推文中情感与情绪的差异。数据集包含来自五个品牌（Gucci、Facebook、Fairlife、Shein和SoulCycle）的4,507条独特推文，其中4,097条推文使用#boycott标签，410条推文使用#cancel标签。数据集包含了原始推文及其经过处理的版本，其中已移除标点符号、超链接、表情符号以及Twitter用户提及。若本研究中使用此数据集，应引用相关论文：Krista Hill Cummings、Babak Zafari、Lauren Beitelspacher，《#Canceled! 探讨取消现象》，《商业研究杂志》，第186卷，2025年，115025号，ISSN 0148-2963，https://www.sciencedirect.com/science/article/pii/S0148296324005290。