THE PROJECT APPROACH IN THE PRODUCTION OF LUXURY-CLASS ACCESSORIES: ADAPTING PROJECT MANAGEMENT FRAMEWORKS FOR NATIONAL BRAND DEVELOPMENT

The article examines the application of the project approach to the production of luxury-class accessories under conditions of globalization, digitalization and intensifying international competition. The aim of the study is to develop scientifically grounded recommendations for adapting project management frameworks to the specific requirements of luxury accessory manufacturing, with particular attention to the development of national brands in Uzbekistan and Central Asia. The author treats the creation of a luxury accessory as an interconnected project that integrates concept design, material sourcing, limited-series production, quality control, logistics and brand positioning. Using comparative, systemic and SWOT analysis together with case studies of the leading luxury groups (LVMH, Kering, Richemont), the study shows that hybrid models combining Agile flexibility, Lean efficiency and Industry 4.0 digitalization are the most effective for the luxury segment. The findings confirm that a structured project approach improves product quality, shortens lead times, strengthens risk management and enhances brand competitiveness, while local producers face constraints related to digital infrastructure, skilled personnel and import dependence.