Data of the Effects of Perceived Sustainability Values on Sports Event Participation Intentions.xlsx

Sports events can promote local economic development, foster social and cultural exchange, and optimize the natural environment. Therefore, it is crucial to emphasize the sustainable development value of sports events to enhance people's willingness to participate. This study employs structural equation modeling to analyze college students' perceptions and attitudes, as they represent a key driving force for future development. The findings indicate that perceived economic, social, and environmental values of sports events contribute to enhancing individuals' sense of responsibility and well-being, which in turn promotes their intention to participate in sports events. This research provides valuable theoretical and practical insights for continuously enhancing the vibrancy of sports events. (PECV, Perceived economic value; PSV, Perceived social value; PENV, Perceived environmental value; SOR, Sense of responsibility; SOW, Sense of well-being; ITP, Intention to participate.)