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Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry

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https://data.mendeley.com/datasets/n8xwb84yzv
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资源简介:
Dataset Support Storytelling Marketing for Sustainable Consumer Engagement: A PLS-SEM Study on Brand Trust and Purchase Decision in the Beauty Industry
创建时间:
2025-11-20
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