INTERRELATIONSHIP BETWEEN ECONOMIC DEVELOPMENT, EFFECTIVE MANAGEMENT, AND MARKETING STRATEGIES

This article examines the interrelationship between economic development, effective management, and marketing strategies in the operations of modern enterprises. Under the conditions of market relations development, escalating competition, and the extensive integration of digital technologies into business processes, the sustainable operation of enterprises requires managing these three areas in an integrated manner. The study highlights the impact of efficient economic resource utilization, well-grounded management decisions, market demand identification, consumer needs assessment, and the rational use of marketing tools on an enterprise's economic performance. Furthermore, it analyzes the relationship between economic development and managerial efficiency, the role of marketing strategies in enhancing competitiveness, and the practical significance of integrating economics, management, and marketing activities. The findings indicate the importance of organizing economic analysis, strategic management, and marketing activities as a unified system to improve enterprise efficiency. Finally, scientific and practical recommendations are developed for modern enterprises aimed at forming an integrated management system, utilizing digital analytical tools, and implementing unified performance metrics.