Gener8 | UK Clickstream Data (PageViews - Desktop and Mobile) | GDPR-Compliant | 160M+ Active Users | 3 Years Historical Coverage

Gener8's clickstream data product stands out due to its unique data acquisition method. The data is primarily sourced through the active consent of a panel of users who opt to share their data, by using Gener8's B2C apps. This approach ensures the data's authenticity and quality, setting it apart from traditional data collection methods. This rich dataset caters to various use-cases and verticals within the digital economy. It's particularly valuable for businesses, market researchers, and analysts seeking insights into consumer behavior, market trends, and competitor analysis. The primary use-cases encompass company performance, customer profiling, market research, sentiment and engagement analysis, and product development. Whether utilised on its own or in conjunction with Gener8's other datasets, e-receipt data plays a pivotal role in helping businesses make data-driven decisions and gain a competitive edge in the digital landscape.

搜集汇总

背景与挑战

背景概述

该数据集通过用户主动授权的B2C应用收集英国桌面端和移动端的点击流数据，符合GDPR规范，覆盖1.6亿活跃用户及3年历史数据。其高质量数据适用于消费者行为分析、市场趋势研究及竞品分析等商业决策场景。