INFLUENCE OF COVID-19 PANDEMIC ON ONLINE MARKETING. (A SPECIAL REFERENCE TO JALGAON CITY.)

COVID-19 pandemic has stirred every single individual around, bringing the entire society to a pause in all features. It is affecting businesses, institutions, and health amenities. Even marketing has not been forborne by this pandemic. This situation will have a long-term influence on man-kind, though we could go back to our normal life in a few months. On the other hand, due to the policy of Digital India, every part of the nation is now connected with the internet, having digital gadgets to obtain online information. During this pandemic situation, it is observed that people are spending more and more time online. In fact, according to Forbes, during this pandemic situation internet has surged by 50- 70% in the world. Therefore, firms need to precisely determine their online marketing policy and find unique & fine-tuned ways to communicate not only during the time but should also have the long term approach. The present research article critically examines and highlights the opportunities and challenges of Online Marketing in and after the COVID-19 situation, as per the perception of both buyers and suppliers in Jalgaon City. The researcher gathered the polls to manifest the situation of Online Marketing in two parts, the general respondent consisting of the consumers and specialist respondents such as the marketing personnel. A survey of 167 buyers (Consumer) and 37 suppliers (marketing personnel) were conducted using the convenience sampling method.