eCommerce Benchmark KPIs: Health Care in Portugal

In 2023, next to an add-to-cart rate of 15.9%, a cart abandonment rate of 81.1%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Health Care in Portugal also consist of an AOV of US$61, a discount rate of 10.7%, and a return rate of 3.1%.

至2023年，葡萄牙医疗保健领域的电子商务基准关键绩效指标（KPIs）包括：15.9%的加入购物车率、81.1%的购物车放弃率、3%的转化率，此外，平均订单价值（AOV）为61美元，折扣率为10.7%，退货率为3.1%。