Deepfake Ads dataset 2025

Data constructs:
Main Construct
Brand Reputation (RP)
AVE=0.764;
CR=0.929;
α=0.845

Reliability (RL)
AVE=0.710;
CR=0.920;
α=0.918

Usefulness (US)
AVE=0.758;
CR=0.899;
α=0.894

Accuracy (ACC) AVE=0.866;
CR=0.955;
α=0.949

Authenticity (AUC) AVE=0.609;
CR=0.866;
α=0.835

Preciseness (PRE)
AVE=0.759;
CR=0.955;
α=0.897

Originality (OR)
AVE=0.637;
CR=0.836;
α=0.802

Relevance (RE)
AVE=0.789;
CR=0.889;
α=0.868

Humanness (HUM) AVE=0.466;
CR=0.724;
α=0.709

Propensity to Trust (PTR)
AVE=0.738;
CR=0.826;
α=0.822

Trust in Deepfake ads (TR)
AVE=0.738;
CR=0.899;
α=0.894