THE EFFECT OF SOCIAL VIEW ANXIETY OF BUSINESS EMPLOYEES ON THE NEED OF SOCIAL APPROVAL

The general purpose of this study; to determine whether the social appearance anxiety of the personnel working in the enterprises has an impact on the need for social approval. In the sub-objectives for the general purpose of the study; the levels of subdimensions of the participants' social appearance anxiety, need for social approval and sub-dimensions; It is aimed to reveal whether there is an interaction between the mentioned variables. Method: Since this study is for determining whether there is an effect between the two variables, the model was designed in the form of an interactive model. In this context, the relationship and interaction between social approval needs and sub-dimensions and social appearance anxiety are discussed separately. The sample group of the research consists of 424 personnel working in the upper and lower positions in the manufacturing sector in Adana and Mersin provinces. In order to collect data within the scope of the research, the social approval need scale developed by Karaşar and Öğmiş (2016) and consisting of three questions and 25 questions were used. In addition, a one-dimensional social appearance anxiety scale developed by Hart et al. (2008) and adapted to Turkish by Doğan (2010) and consisting of 16 questions was used. SPSS 21.0, a data analysis program, was used for the statistical solutions of the data collected with these scales. Results: As a result of the findings obtained, it was concluded that there was a low and moderately positive significant relationship between the need for social approval and its sub-dimensions and social appearance anxiety (r =, 383; and r =, 501 p &lt;0.00). In addition, it was determined that perceptions about social appearance anxiety positively affect their perceptions about social approval need [(β =,461), (p &lt;0.05)] (R2:, 212; p:,000). Discussion: In this research, in which employees' social appearance anxiety has an effect on the need for social approval, this study has emerged as an expected situation in which employees with social appearance anxiety can be affected in the same direction. Keyword: Managers and Employees, Need for Social Approval, Social Appearance Anxiety, Manufacturing Enterprises本研究的总体目标为探究企业在职人员的社会外表焦虑是否对社会认可需求存在影响。针对该总体目标设置的子目标为：揭示参与者社会外表焦虑各维度、社会认可需求及其各维度的水平，并探明上述变量间是否存在交互作用。 方法：鉴于本研究旨在探明两类变量间是否存在影响效应，故将研究模型设计为交互模型。在此框架下，分别探讨社会认可需求及其各维度与社会外表焦虑之间的关系及交互效应。本研究的样本群体为阿达纳（Adana）与梅尔辛（Mersin）两省制造业部门中，任职于不同层级岗位的424名在职人员。为收集本研究所需数据，本研究采用了Karaşar与Öğmiş（2016）开发的社会认可需求量表，该量表包含3个维度、共计25个题目；此外还采用了Hart等人（2008）编制、Doğan（2010）将其改编为土耳其语版本的单维社会外表焦虑量表，该量表包含16个题目。本研究使用数据分析软件SPSS 21.0对上述量表收集到的数据进行统计分析。 结果：研究所得结果表明，社会认可需求及其各维度与社会外表焦虑之间存在低度至中度的正向显著相关关系（r=0.383；r=0.501，p<0.001）。此外，研究发现社会外表焦虑感知对社会认可需求感知具有正向预测作用[(β=0.461), (p<0.05)]（R²=0.212；p=0.000）。 讨论：本研究探讨了员工社会外表焦虑对社会认可需求的影响，研究结果符合预期：存在社会外表焦虑的员工，其社会认可需求也会呈现同向变化。 关键词：管理人员与员工、社会认可需求、社会外表焦虑、制造企业