Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.

This data are collected via an online self-administered questionnaire from a sample of 195 Moroccan consumers of dairy products offered by the SAKIA brand. The questionnaire was self-administered via the Google Forms tool during the months of April 2020.本数据集通过线上自主填报问卷的方式采集，样本为195名消费SAKIA品牌乳制品的摩洛哥消费者。本次问卷于2020年4月期间通过谷歌表单（Google Forms）工具完成自主填报。