Dataset for: Family-of-Origin Dynamics, Materialism, and Green Tourism Consumption Intention: A Dual-Pathway Model with Parental Education Heterogeneity

This dataset contains the survey responses used to investigate the paradoxical relationship between materialism and green tourism consumption intention. Specifically, the data was collected to test a dual-pathway model that traces materialistic values back to family-of-origin dynamics, and examines how materialism simultaneously promotes green tourism (via impression management) and inhibits it (via connectedness to nature). The moderating role of parental education is also examined.