eCommerce Benchmark KPIs: Global Footwear

In 2023, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 78%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for the global Footwear market also consist of an AOV of US$110.5, a discount rate of 9.4%, and a return rate of 15.5%.

于2023年，在全球鞋类市场的电子商务基准关键绩效指标中，除13.6%的加入购物车率、78%的购物车放弃率和3%的转化率之外，还包括平均订单价值110.5美元、9.4%的折扣率和15.5%的退货率。