Area Of Interest In one's field of vision and its impact on consumer behavior.

The data provided investigates the plausible existence of an Area of Interest (AOI) in an individual’s field of vision that is more preferred for decision-making over other areas in the field of vision. It also attempts to determine how this preference would translate into product preference and selection rates in the consumer decision-making process. For the purpose of the data collection, we further divide the visual hemifields into Peripheral Left (PL) /Right (PR) and Nasal Left (NL)/ Right (NR) fields, forming the basic Areas of Interest (AOI) that shall be looked into in the current study. The study has been divided into four sessions. In each session, participants were required to select a product from four products shown on a white screen for 2 seconds and placed in varied areas of interest (AOI) in one visual field. One session comprised 4 sets of 4 different products each and the participant was required to choose one product per set. The product placement was pseudo-randomized i.e. the current location of the product couldn’t be deciphered with its previous location. The session started with a fixation cross shown for 150ms, followed by a white screen having 4 products placed in the AOIs looked at in this experiment. This was shown for 2 seconds, within which the participants had to respond. This was repeated three more times, prompting the participants to make a total of 4 selections per session.本数据集旨在探究个体视野中是否存在相较于其他视野区域更受决策偏好的感兴趣区域（Area of Interest，AOI），并尝试明确该视野偏好如何作用于消费者决策过程中的产品偏好与选择率。为开展数据采集工作，本研究将视觉半野进一步划分为左外周（Peripheral Left，PL）、右外周（Peripheral Right，PR）以及左鼻侧（Nasal Left，NL）、右鼻侧（Nasal Right，NR）视野，以此构建本研究核心考察的基础感兴趣区域（AOI）。 本实验共分为4个测试环节。每个环节中，参与者需从呈现于白色屏幕上的4款产品中选择其一，所有产品均被放置于单侧视野的不同感兴趣区域（AOI）中，展示时长为2秒。单个测试环节包含4组产品，每组含4款不同产品，参与者需为每组选择一款产品。产品的摆放位置采用伪随机设计，即无法通过产品的上一位置推断其当前所在位置。每个测试环节以呈现150毫秒的注视十字启动，随后进入展示阶段：白色屏幕上将4款产品放置于本实验预设的感兴趣区域（AOI）中，展示时长为2秒，参与者需在此期间完成选择响应。该流程重复三轮，最终使参与者在单个测试环节中共完成4次产品选择。