Digital marketing instruments used by companies in Russia 2022

When asked about for which instruments they planned to allocate their digital marketing and advertising budget in 2022, Russian marketing specialists stated that context ads would occupy over 31 percent of their digital spending on average. Media buying would account for the second largest share, at around 17 percent.

在询问关于他们计划在2022年将数字营销和广告预算分配给哪些乐器时，俄罗斯市场营销专家表示，基于上下文的广告将占据其平均数字支出的超过31%。媒体购买将占据第二大份额，约为17%。