Customer intentions in grocery retail in Russia 2021

In 2020, every tenth Russian reported having intentions to shop groceries online. Furthermore, promotions and savings were the main drivers while shopping for food products. The survey also revealed a decrease in desire to buy products that were imported into the country.

在2020年，每十位俄罗斯消费者中就有一位表示有在线购买生鲜产品的意向。此外，在购买食品产品时，促销和优惠是主要的驱动力。调查还显示，消费者购买进口产品的意愿有所下降。