Consumer Credit & Debit Card Transaction Data | Demographics Analysis

# Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE data is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

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Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as:

- Apparel, Accessories, & Footwear
- Automotive
- Beauty
- Commercial – Hardlines
- Convenience / Drug / Diet
- Department Stores
- Discount / Club
- Education
- Electronics / Software
- Financial Services
- Full-Service Restaurants
- Grocery
- Ground Transportation
- Health Products & Services
- Home & Garden
- Insurance
- Leisure & Recreation
- Limited-Service Restaurants
- Luxury
- Miscellaneous Services
- Online Retail – Broadlines
- Other Specialty Retail
- Pet Products & Services
- Sporting Goods, Hobby, Toy & Game
- Telecom & Media
- Travel

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## This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

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Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like:

- Analyze a demographic, like age or income, within a state for a company in 2023
- Compare all of a company’s demographics to all of that company’s competitors through most recent history

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Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

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**Use Case: Demographics Analysis**

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*Problem*

A global retailer wants to understand company performance by age group.

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*Solution*

Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand:

·         Overall sales growth by age group over time

·         Percentage sales growth by age group over time

·         Sales by age group vs. competitors

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*Impact*

Marketing and Consumer Insights were able to:

- Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting

- Reduce investment in underperforming age groups, both online and offline

- Determine retention by age group to refine campaign strategy

- Understand how different age groups are performing compared to key competitors

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## Corporate researchers and consumer insights teams use CE data for:

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Corporate Strategy

- Ecommerce vs. brick & mortar trends
- Real estate opportunities
- Economic spending shifts

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Marketing & Consumer Insights

- Total addressable market view
- Competitive threats & opportunities
- Cross-shopping trends for new partnerships
- Demo and geo growth drivers
- Customer loyalty & retention

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Investor Relations

- Shareholder perspective on brand vs. competition
- Real-time market intelligence
- M&A opportunities

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## Most popular use cases for private equity and venture capital firms include:

·         Deal Sourcing

·         Live Diligences

·         Portfolio Monitoring

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Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

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## Most popular use cases among public and private investors include:

- Track Key KPIs to Company-Reported Figures
- Understanding TAM for Focus Industries
- Competitive Analysis
- Evaluating Public, Private, and Soon-to-be-Public Companies
- Ability to Explore Geographic & Regional Differences
- Cross-Shop & Loyalty
- Drill Down to SKU Level & Full Purchase Details
- Customer lifetime value
- Earnings predictions
- Uncovering macroeconomic trends
- Analyzing market share
- Performance benchmarking
- Understanding share of wallet
- Seeing subscription trends

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Fields Include:

- Day
- Merchant
- Subindustry
- Industry
- Spend
- Transactions
- Spend per Transaction (derivable)
- Cardholder State
- Cardholder CBSA
- Cardholder CSA
- Age
- Income
- Wealth
- Ethnicity
- Political Affiliation
- Children in Household
- Adults in Household
- Homeowner vs. Renter
- Business Owner
- Retention by First-Shopped Period
- Churn
- Cross-Shop
- Average Ticket Buckets

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Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

搜集汇总

背景与挑战

背景概述

该数据集包含来自1亿多张信用卡和借记卡的聚合交易数据，覆盖1.2万多家商户，提供详细的人口统计和地理细分信息。适用于零售、金融、市场营销等多个领域的消费者行为分析和竞争对比研究。