Finance & Insurance Audiences

**Overview**

The financial services marketing landscape has been transformed by innovation, evolving consumer behaviors, and a surge in data, channels, devices, and applications. At Bridge, we leverage our technological expertise, proprietary top-ranked data, and consulting services to empower businesses. Our data and solutions cater to a wide range of financial services use cases, including retail banking, investment services, consumer lending, credit cards, and beyond.**How it Works:**Each person in our audience is linked to a verified postal and active email address.We analyze billions of real-time signals daily, tracking in-market behaviors, interests, demographics, and location.Reach individuals on their preferred channels.Directly tie sales and lead results back to the people in your campaign.

**Finance & Insurance Audiences Include:**

Finance:

- Banking
- Charitable Contributions
- Financial Institutions
- Home Loan
- Mutual Funds
- Tax Preparation

Insurance:

- Health Insurance Provider
- Homeowner Insurance
- Life Insurance

Financial Services:

- Banking
- Credit Installment
- Insurance<br/><br/>

**Benefits of Bridge data:**

- Engine for World’s Leading Data Providers: Our sole focus on real people helps us power the world’s leading identity graphs and data providers. 
- Permission-Based: We prioritize compliance. Our profiles on real people are updated monthly to meet all privacy regulations. 
- #1 Ranked Data Provider: For three consecutive years, Truth{set} has ranked our data among the top for consumer audience quality. 
- Reduce Ad Fraud: We eliminate wasted ad spend by targeting real people, combating the 33% of industry ad dollars wasted on ad fraud.

原始信息汇总

数据集概述：Finance & Insurance Audiences

数据集提供商

Bridge

数据集描述

该数据集为金融服务和保险行业提供隐私合规的第一方数据，涵盖零售银行、投资服务、消费贷款、信用卡等多个金融用例。数据通过分析实时信号跟踪市场行为、兴趣、人口统计和位置信息。

主要特点

• 数据覆盖范围：

  • 金融：银行、慈善捐款、金融机构、房屋贷款、共同基金、税务准备
  • 保险：健康保险提供商、房主保险、人寿保险
  • 金融服务：银行、信用分期、保险

• 数据优势：

  • 世界领先数据提供商的引擎
  • 基于许可的合规数据
  • 连续三年排名第一的数据提供商
  • 减少广告欺诈

业务需求

• 受众激活
• 受众细分
• 金融与保险营销活动
• 加速广告收入
• 客户获取
• 联系人数据丰富

数据字典

• 表名：PUBLIC.FINANCE
• 列名：
  • FIRSTNAME (Varchar)
  • LASTNAME (Varchar)
  • ADDRESS1 (Varchar)
  • ADDRESS2 (Varchar)
  • CITY (Varchar)
  • STATE (Varchar)
  • ZIP5 (Varchar)
  • ZIP4 (Varchar)
  • HASHED_MD5_EMAIL (Varchar)

使用示例

sql SELECT * FROM PUBLIC.FINANCE

其他信息

• 刷新频率：每月
• 时间覆盖范围：最近1个月
• 云区域可用性：AWS（包括US East (N. Virginia)等）

提供商信息

• 销售联系：[e-mail]
• 支持联系：[e-mail]

相关数据集

• Automotive Audiences
• Demographic Audiences
• Retail Audiences
• CPG Audiences

搜集汇总

背景与挑战

背景概述

该数据集专注于金融与保险领域的受众，通过分析实时信号和行为数据，提供基于真实地址的精准营销服务，覆盖银行、保险等多个细分行业。其数据以合规性和高质量著称，旨在帮助客户减少广告欺诈并提升营销效果。