US Household-Level Consumer Data | DrivenIQ | US Online Consumer Behavior Database 98% Coverage

DrivenIQ is a consumer identity management company that enables enterprises to identify and contextually engage audiences across all channels, in a privacy compliant manner, at scale. An origin compiler of double opt-in, consumer data, at the individual level; strengthened with off/online demographics, mapped to dozens of digital identifers - touchpoint validated to insure activation assurances. Our data is at scale with US adult population…roughly 500MM devices; in the hands of 250MM individuals, at 130MM Hhlds. Audience segmentation & enrichment puts 'color' on a once blank canvas; our applied science organizes 0P-1P data into E.A.G.L.E.S. Cohorts to instantiate: persona, relevant content assignment and Omni-channel/ device activation which incites engagement.

搜集汇总

背景与挑战

背景概述

该数据集由DrivenIQ提供，覆盖美国98%的在线消费者行为，包含家庭级别的双确认选择加入数据，并结合线上线下人口统计信息。数据规模广泛，涉及约5亿台设备和1.3亿家庭，通过E.A.G.L.E.S.队列进行受众细分，以支持个性化内容分配和多渠道互动激活。