eCommerce Benchmark KPIs: Global Apparel

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 79.6%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for the global Apparel market also consist of an AOV of US$118.7, a discount rate of 18.6%, and a return rate of 17.8%.

于2023年，全球服装市场电子商务基准关键绩效指标（KPI）除12.5%的加入购物车率、79.6%的购物车放弃率和2.5%的转化率外，还包括平均订单价值（AOV）为118.7美元、折扣率为18.6%以及退货率为17.8%。