Short-form video ad revenue in China 2016-2023
收藏www.statista.com2023-12-11 更新2025-03-24 收录
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https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
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In 2020, the short video ad revenue reached nearly 134 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 23.5 percent by 2023. Douyin and Kuaishou are among the largest short video platforms in the country.
于2020年，我国短视频广告收入已接近1340亿元人民币。广告支出增长在2018年达到峰值，预计到2023年将放缓至23.5%。抖音和快手是国内最大的短视频平台之列。
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