Top social sites for beauty e-commerce in the UK 2023, by purchase intent clicks

TikTok ranked as the leading social media platform driving beauty shoppers to retailer sites in the United Kingdom in 2023. Based on purchase intent clicks, TikTok accounted for a share of 44.4 percent, outranking Instagram, which had a share of 27 percent.

2023年，TikTok被评为推动英国美妆消费者前往零售网站的领先社交媒体平台。根据购买意图点击数据，TikTok所占市场份额达到44.4%，超越了市场份额为27%的Instagram。