Number of outdoor displays in the U.S. 2023, by type

In 2023, there were nearly 1.7 million transit displays in the United States, making this format the most common type of out-of-home (OOH) advertising in that country. The category included traditional and digital displays in airports, buses, rails, subways, mobile billboards, taxis, and ride-shares, as well as vehicle wraps. Place-based displays – including ads in arenas, stadiums, cinemas, shopping malls, etc. – ranked second with over 1.4 million displays across the U.S. However, billboards were by far the OOH format with the highest ad revenues in the U.S. that year.

截至2023年，美国共有近170万公共交通显示屏，使其成为该国户外广告（OOH）中最常见的格式。该类别涵盖了机场、公交车、铁路、地铁、移动广告牌、出租车和拼车服务中的传统及数字显示屏，以及车辆广告贴膜。基于地点的显示屏，包括在体育馆、体育场、电影院、购物中心等场所的广告，以超过140万显示屏的数量位居第二。然而，在那个年份，广告牌无疑是美国户外广告中广告收入最高的格式。