Data for: Digital social currencies, institutional pressures and the social modeling of technology, published by RAC-Revista de Administração Contemporânea

The data correspond to interviews conducted with users of the digital social currency e-dinheiro and merchants who accepted this currency between the end of 2018 and the beginning of 2019. All interviews contained here were conducted in person in Maricá, a municipality in the State of Rio de Janeiro. The data were interpreted considering organizational strategies in response to institutional pressures, tactics and strategies used in inclusive markets and in social modeling of technology. In addition, it includes photos of the region where the research took place and news published on Maricá municipality internet portal.本数据集收录了2018年末至2019年初期间，针对数字社交货币e-dinheiro使用者与接受该货币的商户所开展的访谈。本数据集收录的所有访谈均于巴西里约热内卢州马里卡市（Maricá）以线下方式开展。本数据集的解读视角涵盖应对制度压力的组织战略、包容性市场中的策略与战术，以及技术的社会塑造路径。此外，数据集还包含研究开展区域的实景照片，以及马里卡市（Maricá）官方门户网站发布的相关新闻。