TRADITIONAL BEVERAGES TRADING BY USING NATURAL HERBALS AND SPICES IN MADURAI IN TAMILNADU: A STUDY

Cultural heritage city Madurai is famous for its Dravidian style temple but also, renowned for traditional beverages and food. In the modern world, people commonly like more modern delicious cold and hot beverages easily available in the local market. In Madurai city of Tamilnadu state, the traditional drinks Gigarthanda, Paruthi Paal, Sukku Coffee, Melagu Rasam, and Aatukkaal Soup are available in fresh, healthy and nutritious drinks in the local shops and street vendors market. The functional drinks are incorporated with natural herbal medicine and spices materials such as cardamom, pepper, piper jongum, dried ginger, basil seeds, palm jaggery and cotton seeds. The ingredients incorporated in beverages cure the symptoms of cough, cold, headache, pain, vomiting, fever and indigestion issues. So, visitors from inside and outside Madurai in Tamilnadu and international tourists like the local beverages. Traditional beverages of different varieties are very popular and they can be liked by children to old people. Regarding the traditional beverages in Madurai city by using natural herbals and spices, preparation available shops, the cost of the drinks and results we will discuss in detail.