eCommerce Benchmark KPIs: Health Care in the Philippines

In 2023, next to an add-to-cart rate of 12.9%, a cart abandonment rate of 86.3%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Health Care in the Philippines also consist of an AOV of US$46.8, a discount rate of 15.5%, and a return rate of 1.7%.

在2023年，菲律宾医疗保健行业的电子商务基准关键绩效指标（KPIs）包括12.9%的加入购物车率、86.3%的购物车放弃率、1.8%的转化率，此外，平均订单价值（AOV）为46.8美元，折扣率为15.5%，退货率为1.7%。