DOOH share in OOH ad revenue in Russia 2017-2023

The share of digital out-of-home (DOOH) advertising in the total outdoor ad spend in Russia grew by 8.4 percentage points between 2022 and 2023, having exceeded 52 percent. The figures saw a steady increase over the observed period. The OOH advertising spending in Russia increased by over 40 percent in 2023.

在2022年至2023年间，俄罗斯户外广告总支出中数字户外广告（DOOH）的份额增长了8.4个百分点，其占比已超过52%。在此观察期内，该数据呈现出稳定上升的趋势。2023年，俄罗斯户外广告支出同比增长超过40%。