The “homeopathic specific:” commercial legitimization of homeopathy in Barcelona (1902-1910)

Abstract The change in position of homeopathic remedies in the health market produced by the emerging pharmacological paradigm was key to the popularization of homeopathy in Spain. The introduction of specifics and their marketing strategies led to a rise in popular legitimization of homeopathy, and the battles between different professionals created fertile ground for explaining and promoting this doctrine. This article analyzes a contextualized case in Barcelona in the early twentieth century, and explores from different perspectives the new role of pharmacists and medications in spreading homeopathy, centering on strategies for popularizing homeopathic remedies in Spain.