Datonics Cookie/Mobile Data Enrichment For DMPs & CDPs (USA & Canada)

Datonics has two groups of datasets. The first is our keyword driven dataset that is derived from online observations on publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites, etc). This group of data is non modeled and classified on a one to one basis. Datonics also sources data from the industry leaders in the B2B, past purchase, POI and demo niches. In the case of demographic data, we filter data for collisions from multiple data providers, essentially providing an additional layer of cleansing and accuracy.

搜集汇总

背景与挑战

背景概述

该数据集由Datonics提供，包含基于在线观察的关键词驱动数据以及来自B2B、购买记录等领域的行业数据，适用于美国和加拿大市场的DMP与CDP。它采用非建模方式对关键词数据进行一对一分类，并对人口统计数据进行多重过滤以提升准确性和清洁度。