Consumer Behaviour Entertainment

Entertainment themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer.
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Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories.
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By incorporating these extensive Vividata based datasets you will unleash the full potential of our Canadian Targeting and Profiling plans and lift your insights to the next level.

基于加拿大最大规模的市场调研——Vividata的SCC加拿大消费者研究，本数据集提供了娱乐主题的洞察。Spotzi通过对超过100,000份问卷的分析与处理，运用复杂的机器学习算法，构建了一个涵盖人口统计、心理统计、生活方式、生活事件、媒体、购买行为和品牌偏好的17个类别，成为不可或缺的参考资源。通过整合这些广泛的基于Vividata的数据集，您将充分发挥我们的加拿大目标定位和用户画像计划的潜力，并将您的洞察力提升至新的高度。