Mobile Store Visit & Consumer Household Dataset

Quorum tracks opt in mobile devices of 280+ million US consumers as they visit al major retail, restaurant, entertainment venue, recreation area, and other locations that are potentially valuable as targeting or media attribution signals for advertisers. The dataset supports a variety of use cases including:

- Market research that reveals what customers do when they are outside of your four walls to understand their journey from a new perspective and train AI models
- Retarget physical store visitors with CTV/programmatic, social, and other media formats the way most advertisers currently retarget their website visitors
- Understand what advertising (publishers, geographies, targeting strategies, etc.) result in visits to your physical retail location and optimize campaigns in realtime to yield more per dollar spent

搜集汇总

背景与挑战

背景概述

该数据集追踪2.8亿美国消费者的移动设备位置信息，覆盖零售、餐饮等场所访问行为，可用于市场研究分析消费者路径、优化广告投放策略及实时营销效果评估。