IMPROVING THE METHODOLOGY FOR EVALUATING THE EFFECTIVENESS OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP

This thesis scientifically analyzes the theoretical and methodological foundations for evaluating the effectiveness of small businesses and private entrepreneurship. The study examines performance criteria related to the financial stability, labor productivity, and innovative activity of small business entities, as well as methods for measuring them. Furthermore, the methodological foundations for improving the business environment, evaluating the effectiveness of state support programs, and enhancing competitiveness are assessed. The proposed multi-dimensional evaluation model incorporates financial indicators, social impact, and innovation capacity criteria.