Relevant factors in the customer journey of personal care products in Italy 2021

In Italy, the customer journey of online shoppers interested in personal care products often started with price checking. A 2021 survey showed that 7.4 percent of omnichannel users checked prices on price comparison platforms first, while online reviews were the second-most mentioned purchase driver. In the top-five list of most important touchpoints and factors, Italian consumers mentioned the availability of digital payments, with 6.5 percent of preferences.

在意大利，对个人护理产品感兴趣的在线购物者的消费旅程通常始于价格比较。一项2021年的调查显示，7.4%的跨渠道用户首先在价格比较平台上检查价格，而在线评论则是第二重要的购买驱动因素。在最重要的五个接触点和因素列表中，意大利消费者提到了数字支付的可用性，占6.5%的偏好。