Major channels for consumers to share shopping experiences in China 2022

According to a survey conducted among Chinese adults in November 2022, around 17 percent of respondents stated that social media was the main channel for their sharing of product information or shopping experiences. Meanwhile, around 16 percent of respondents said they shared their product reviews and experiences with their friends and families primarily.

根据2022年11月对中国成年人的调查，约17%的受访者表示社交媒体是他们分享产品信息或购物体验的主要渠道。与此同时，约16%的受访者称，他们主要与亲朋好友分享自己的产品评价和购物体验。