eCommerce Benchmark KPIs: Homeware in Nigeria

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 91.9%, and a conversion rate of 0.8%, the eCommerce Benchmark KPIs for Homeware in Nigeria also consist of an AOV of US$91.4, a discount rate of 11.8%, and a return rate of 6.5%.

于2023年，在10.1%的加入购物车率、91.9%的购物车放弃率和0.8%的转化率之外，尼日利亚家居用品电商的基准关键绩效指标（KPI）还包括平均订单价值（AOV）为91.4美元、折扣率为11.8%，以及退货率为6.5%。