Survey Dataset on Consumer Acceptance of Cultured Meat in India

This dataset contains cleaned survey data collected among consumers residing in India to examine awareness, attitudes, perceived social influence, perceived behavioural control, intention to try or purchase cultured meat, and selected psychological perceptions related to cultured meat. The dataset includes 257 respondents and 22 variables. The questionnaire was based on the Theory of Planned Behaviour and included the following sections: prior awareness of cultured meat, attitude toward trying cultured meat, subjective norms, perceived behavioural control, behavioural intention, additional psychological determinants, and demographic characteristics. Respondents evaluated most psychological constructs using 7-point Likert-type or semantic differential scales. The dataset includes one awareness variable (Q1), four attitude items (A1–A4), two subjective norm items (D1–D2), two perceived behavioural control items (E1–E2), two behavioural intention items (F1–F2), and four additional psychological perception items (G1–G4), including perceived unnaturalness, disgust, perceived potential to reduce animal suffering, and concern about unknown long-term health effects. Demographic variables include age, gender, dietary pattern, country of residence, education level, place of residence, and self-rated financial situation. All respondents reported India as their country of residence. The sample includes both regular meat consumers and respondents limiting meat consumption, as well as vegetarian and vegan participants. The dataset is suitable for descriptive analysis, psychometric assessment of short TPB-based scales, group comparisons, regression modelling, and exploratory analyses of consumer acceptance of cultured meat in the Indian context. The file is provided in Excel format and contains cleaned individual-level responses. Missing values are minimal and occur mainly in several additional psychological perception items. Before advanced modelling, researchers are advised to inspect the age variable, as a small number of entries may require additional harmonisation due to non-numeric responses.本数据集包含经清洗后的调研数据，调研对象为居住于印度的消费者，旨在探究消费者对培养肉（cultured meat）的认知水平、态度、感知社会影响、感知行为控制、尝试或购买培养肉的意向，以及与培养肉相关的其他特定心理感知。本数据集涵盖257份有效问卷与22个变量。 本次调研问卷基于计划行为理论（Theory of Planned Behaviour）设计，包含以下模块：培养肉前期认知、尝试培养肉的态度、主观规范、感知行为控制、行为意向、额外心理影响因素，以及人口统计学特征。多数心理构念采用7点李克特量表（7-point Likert-type）或语义差异量表进行评分。 数据集包含1项认知变量（Q1）、4项态度维度题项（A1–A4）、2项主观规范题项（D1–D2）、2项感知行为控制题项（E1–E2）、2项行为意向题项（F1–F2），以及4项额外心理感知题项（G1–G4），其中涵盖感知非自然性、厌恶感、减轻动物痛苦的潜在可能性感知，以及对长期未知健康影响的担忧。人口统计学变量包括年龄、性别、饮食模式、居住国家、受教育程度、居住地区，以及自我评估的财务状况。 所有受访者均申报印度为其居住国家。样本涵盖常规肉类消费者、限肉消费者，以及素食主义者与纯素主义者。本数据集适用于描述性分析、基于短版计划行为理论量表的心理测量评估、组间比较、回归建模，以及印度语境下消费者对培养肉接受度的探索性分析。 本数据集以Excel格式提供，包含清洗后的个体层面问卷数据。缺失值占比极低，且主要集中于部分额外心理感知题项。在开展高级建模前，建议研究者对年龄变量进行核查，因少量条目存在非数值型回复，需进行额外的标准化处理。