Exploring factors influencing the green purchase intention of Vietnamese students toward soft drink products

The data collection process was conducted from December 2024 to January 2025 using a questionnaire, yielding 387 valid responses from participants across 13 provinces and cities in the Mekong Delta, Viet Nam. The dataset provides valuable insights into young consumers’ green purchase intention toward soft drink products. This is critical information for businesses in the soft drink industry, especially those seeking to develop and implement effective green marketing strategies.