Examining the business case and models for sustainable multifunctional edible landscaping enterprises in the Phoenix Metro Area

This study assesses whether multifunctional edible landscaping business models provide a sufficient business case at enterprise and city scales to justify widespread implementation. First, semi-structured interviews were conducted with four landscaping entrepreneurs, and the information obtained from the interviews was utilized to carry out a business model comparison with the Business Model Canvas framework. The comparison showed that the landscaping enterprises using multifunctional edible landscaping methods possessed a greater range of value propositions and revenue streams, enhancing their competitive advantage. Second, a GIS landscape analysis of seven Phoenix metro area cities was carried out to identify landscapes that were suited for becoming multifunctional edible landscapes. The GIS analysis identified single family residential, residential recreational open space, municipal parks, and municipal schools as being suitable landscapes, and that the area of these landscapes in th...本研究旨在评估多功能可食用景观商业模式在企业与城市尺度下是否具备足够的商业可行性，以支撑其大规模推广应用。首先，研究对四位景观行业创业者开展了半结构化访谈，并依托访谈获取的信息，结合商业模式画布（Business Model Canvas）框架开展商业模式对比分析。对比结果显示，采用多功能可食用景观模式的景观企业拥有更丰富的价值主张与收入来源，进而强化了自身竞争优势。其次，研究针对菲尼克斯都会区的七座城市开展了地理信息系统（GIS）景观分析，以识别适配转型为多功能可食用景观的场地。该GIS分析结果表明，独栋住宅用地、住宅休闲开放空间、市政公园及市政学校均为适宜场地，且上述场地的总面积达……