Acxiom InfoBase® Audiences

InfoBase® Consumer List is a comprehensive, national consumer list covering more than 187 million households and more than 260 million individuals. It is designed to effectively and efficiently help you reach new consumer prospects with hundreds of demographic, homeowner, buying behavior, financial, health-related and interest selectors. Consumer List provides you with a range of economic activity, marketability and deliverability data to generate the best results based on your specific needs to deliver powerful insights for campaign planning, execution, and measurement.

Fields Included:

- Demographics
- Financial
- Activities and Interests
- Spending
- Health and Fitness
- Retail
- Travel and Entertainment
- Technology
- Location
- Vehicles
- Property

Example Use Case:

- Develop rich personas to power creative strategies and create more relevant messages, content and experiences
- Predict what people need and when they will need it
- Define key characteristics to find prospects most likely to become top customers

搜集汇总

背景与挑战

背景概述

Acxiom InfoBase® Audiences是一个覆盖全美1.87亿家庭和2.6亿个人的消费者数据库，提供人口统计、金融状况、消费行为等11个维度的详细数据。该数据集主要用于营销活动的规划与执行，支持构建用户画像、预测消费需求以及识别高潜力客户。