Comprehensive Review of Brand Salience using Bibliometric analysis & TCCM framework - with Special Reference to Financial Services

This dataset is a part of the SLR paper in the area of Brand Salience using Bibliometric analysis & TCCM framework - with Special Reference to Financial Services. It is prepared based on the available research articles published in the reputed journals listed in the Scopus and ABDC databases.本数据集为一项以金融服务为特定研究对象、采用文献计量分析（Bibliometric analysis）与TCCM框架（TCCM framework）开展品牌显著性（Brand Salience）领域研究的SLR论文的组成部分。该数据集基于收录于斯高帕斯数据库（Scopus）与ABDC数据库（ABDC）的权威期刊中已发表的相关研究文章整理而成。