Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps

Abstract Purpose: The purpose this paper is to analyze the factors that influence the usage behavior of delivery applications. Design/methodology/approach: A survey method was used and a questionnaire was applied. The simple size comprised 344 respondents. The Structural Equation Modeling (SEM) with estimation by Partial Least Squares (PLS) was used to analyze thirteen hypotheses proposed in the survey model. Findings: The results support ten hypotheses and indicate that the Habit (β = 0.580; p-value <0.001) is the factor greatest influence on the Intention to use applications for food delivery. Originality/value: How far we researched, this is the first study of its kind to be conducted in Brazil and also the first in the world to propose the expansion of the model with the Susceptibility to Offer, Inovativeness and Convenience constructs for the study of the adoption of restaurant delivery applications.