电商兴农区域农特产品数据

农村电商是电子商务的重要领域，担负着推动乡村振兴的重要职责。商务大数据监测显示，2020年全国832个脱贫县农产品网络零售额为406.6亿元，同比增长43.5％。电子商务已成为许多家庭购买农副产品的日常方式，疫情重塑了城乡居民消费习惯和消费场景，服务线上化、产品线上化的“宅经济”需求持续增长，电子商务成为激活县域消费潜力的重要引擎。  CnOpenData将中国电商乡村振兴联盟下的电商兴农区域农特产品数据进行整理，包括农业产品信息介绍和企业工商基本信息情况，以方便研究使用。

Rural e-commerce is a vital sector of e-commerce, shouldering the important mission of advancing rural revitalization. According to commercial big data monitoring, the online retail sales of agricultural products in China's 832 poverty-alleviated counties hit 40.66 billion yuan in 2020, posting a year-on-year growth of 43.5%. E-commerce has become a daily channel for many households to purchase agricultural and sideline products. The COVID-19 pandemic has reshaped the consumption habits and scenarios of urban and rural residents, with the demand for the "home economy" characterized by online services and online products continuing to rise, making e-commerce a key engine for unlocking the consumption potential of county-level regions.

CnOpenData has curated and organized the data of regional specialty agricultural products for e-commerce-enabled rural revitalization under the China E-commerce Rural Revitalization Alliance, covering introductions to agricultural products and basic industrial and commercial information of related enterprises, to facilitate research and practical applications.

搜集汇总

背景与挑战

背景概述

该数据集聚焦于农村电商领域，旨在支持乡村振兴研究，包含电商兴农区域的农特产品信息和企业工商基本信息。数据来源于中国电商乡村振兴联盟，由CnOpenData整理，反映了2020年脱贫县农产品网络零售额达406.6亿元、同比增长43.5%的快速增长趋势，适用于电商与农业经济相关分析。