通过数据驱动体验传递红色文化记忆的策略研究

In the context of the digital age, the inheritance and experience of red culture are undergoing an information-based transformation. This study is based on the theory of social memory and combines the three-dimensional framework of human attitudes—“cognition-emotion-intention”—to explore the impact of data experience on the inheritance of red memory. Starting from the user's perspective, the study deeply analyzes the key factors in the inheritance of red memory under data experience. By constructing and applying the structural equation model (SEM) to analyze 291 samples, the study reveals the significant impact of information quality, interactivity, and immersion perception on explicit and implicit memory, as well as the important role of these factors in cultural identity. The research results propose new strategies to promote the dissemination of red culture, providing theoretical support and practical guidance for the modern inheritance of red culture.