Natconsumers - Main Factors And Attitudes Behind Energy Consumption

<strong>NATCONSUMERS</strong>’ key aim is to develop an economically and technologically feasible, advanced and complex user-centred framework to help decrease domestic energy consumption. Within this framework, the project has conducted surveys to find the most relevant drivers behind energy saving attitude. Four countries were chosen for the survey: the UK, Hungary, Italy and Denmark. In each of the four countries, a sample of 1,000 individuals aged 18-65 were surveyed. This sample size was deemed the most cost effective to provide a nationally representative sample. People living in shared accommodation – those in student campuses, residential care homes, sheltered housing or military barracks – were excluded from the sample as these people have limited or no control over energy use in their residence. Anyone working for the advertising or marketing industry or within the energy industry was also excluded from the sample as this could provide a conflict of interests which would bias their responses. Data collection happened in March and April 2016, conducted by Ipsos in the United Kingdom, Denmark and Italy, and by NRC in Hungary. The project D3.3 deliverable summarizes the main findings from the survey. http://natconsumers.eu/?wpdmdl=1582 The project D4.2 deliverable presents how this data could be used in NATCONSUMERS counselling. http://natconsumers.eu/?wpdmdl=1586 The project final deliverable D7.4 gives a summary how these data sources need to be processed and applied in a user-centred energy advice system. http://natconsumers.eu/?wpdmdl=1709