Discount Discrepancy Effect
收藏Mendeley Data2024-03-27 更新2024-06-26 收录
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资源简介：
The objective of this paper is to clarify the effect of Discount Discrepancy (DD) on consumer’s Purchase Intention. Study 1 tested and supported the moderation of justification on the effect of perceived DD on PI. Study 2 tested and supported the moderation of the type of justification on the effect of perceived DD on PI. Study 3 confirmed findings in Study 2 and revealed the more effective type of justification.
创建时间：
2024-01-23
