Chinese Short Plays Going Overseas: Optimization Research on Cross-border Cultural Diffusion Path Based on the Diffusion of Innovation Theory

The data in the document mainly presents the market size, investment, and copyright output of Chinese short dramas going global. In 2023, the market size of China's online micro-short dramas reached 37.39 billion yuan, a year-on-year increase of 267.65%, with total investment exceeding 5 billion yuan (a 35% year-on-year increase) and copyright output reaching 500 million USD (a 20% year-on-year increase). Additionally, case data shows that By Stealth Like You has achieved over 10 million views on YouTube, and Provoke has garnered 37 million views on TikTok-related hashtags, reflecting the dissemination potential and phased achievements of short dramas in overseas markets, while also highlighting existing challenges such as low completion rates among international audiences.