The Name-Brand Article in the Judgement of the Consumer (August 1958)

The position of the term ´name-brand article´ in the consciousness of
the public.

Topics: judgement on name-brand articles in comparison with other
products; degree of familiarity of brand names; characteristics of
name-brand articles; brand awareness; shopping habits; shopping by the
children; comparison of manufacturer brand and trade name.

Demography: state; city size; refugee status; religious denomination;
sex; age (classified); school education; vocational training;
employment; company size; occupation; income (classified); size of
household; composition of household; memberships; marital status.

Interviewer rating: social class of respondent; intelligence and
impression of respondent; weekday.